PURESKIN MEDSPA

This client asked me to come up with silly-but-genuine billboards for their new laser hair removal services and other cosmetic procedures. I remember a patient describing unwanted hair as “maddening,” and I embraced that idea of frustration leading to desperation. I took the shaving photo, but the shar pei was stock (sadly). These ran for 6 months each and drove a 36% sales swing.

And some digital ads I ran for them on social that wore a more elegant persona: